1/17/2023 0 Comments Rick ross hustlin bmw![]() ![]() ![]() ![]() As such, it only made sense to accent the letters with a rich supply of gold. The color choice came directly from Hustlin’s lyrics: describing his 745 BMW as “white on white.” Finally, no one is more fond of yellow gold than Ross himself. My good luck continued when I posted to Instagram, as this was my first design to be noticed by Monotype (the foundry to create and release the update to Helvetica).Īs far as design decisions beyond typeface, I knew Rick Ross could only be represented as the larger than life figure he is with all capital letters. A bit of good fortune, by way of timing, created the perfect opportunity to test out the newly released Helvetica Now. So when I decided to pay homage with this isometric, 3D design, I knew I needed a typeface that was also a classic. The music video below is the epitome of 2006 hip-hop, but as far as the musical craft, lyricism, and production value, Rick Ross came out of the gate with a classic. Hustlin’ is thirteen years old at this point, and much like Helvetica it has managed to stand the test of time.
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